Owners Lance & Lori Sullentrop
Lance Sullentrop spent 15 years working in management at Sterett Creek Marina on famed Truman Lake. He also worked as fishing and hunting guide along with several B.A.S.S Masters Classic anglers. Bow fishing grabbed Lance’s attention for many years. Were he won 3 Bow Fishing Association of American World Championships, but rod and reel fishing (Crappie fishing especially) was always a big core of his life. Lance turned his attention to making crappie jigs for himself, family, and friends to fill what he saw as a lack of quality and color combinations that he felt would improve his days on the water and confidence as a result LoriCo Lures was born!
Lori Sullentrop (Yes the company was named after her.) Has added her many years of management experience to the company as well as some much needed beauty as a former model.